Get Paid at a Premium ⇲

For owners preparing an exit or raise with private equity investors. ​
Best for sub-$5M deal value businesses.

Planning to close in 30–90 days? 📅 Book a Call

SMB OWNERS BUILD PREMIUM BUSINESSES.

PRIVATE EQUITY NEEDS FULL NARRATIVES FOR PREMIUM MULTIPLE DEALS.


— NO PREP. = STUCK AT 3X. $500K+ LOST.

Boardroom image representing the communication gap between founders and investors
00. The Valuation Gap
Boardroom symbolizing the communication gap between financial data and investor narrative

SMB owners build solid, cash‑flowing businesses.
PE doesn’t always see the full value.
— most deals end up lowballed.


WHERE VALUE‑BUILDERS GET UNDERPRICED:

STRONG PERFORMANCE, UNDERPREPARED POSITIONING.

You thrive in daily ops metrics that prove execution;
but alone, they don't do justice to your business value.


NO ONE PACKAGES YOUR VALUE END-TO-END.

You're busy building ops, running dashboards.
But no one builds PE-ready models, docs, and narratives.
— value stays trapped.


POSITIONING MAKES OR BREAKS YOUR DEAL.

Good numbers get you in the room.
But if your value isn’t packaged and defensible,
buyers smell risk and discount it — fast.


PE moves fast and set multiples early.
Show up unprepared, and you’re priced like everyone else.
— show up positioned, and you get paid.

01.The xMultiple Sprint
Visual outline of the 15-day investor narrative sprint

A focused sprint to make your business PE‑ready.
Defend a premium multiple for your deal.


Who is it for

Sub‑$5M deal value. Profitable, cash‑flowing.
SaaS, eCommerce, B2B services, productized platforms and similar.
Owners planning an exit or raise in the next 30 to 90 days.


What you walk away with

Financial Model: Normalized + defensible projection PE can underwrite.

Narrative Map: The value + risk story buyers need to get to “yes.”

Deal Deck: A clean deck built for review, diligence, and negotiation.


How the sprint runs

Phase 1: Financial Deep Dive.
Normalize EBITDA, surface value drivers, and quantify risk.

Phase 2: Build the Narrative Hook.
Turn your numbers into a buyer-grade storyline: why it’s solid, why now.

Phase 3: Deal Materials.
Package it into a PE‑ready deck and talking points you can use in every call.


High‑touch, limited slots — because leaving money on the table is the most expensive way to exit.

02. 3 Deal Bottlenecks

Representative scenarios
Same full‑stack sprint —focus shifts by deal.

eCommerce
No Clear EBITDA

Revenue looks solid. Earnings are a guess.
You know your sales.
Your spreadsheets are chaos.
Buyers can't audit EBITDA—so they won't price it. — Default discount applied.

The Sprint focus:
Normalize earnings. Build a model PE can underwrite.
Suddenly there's a number to negotiate from.

Always full stack.
Different bottleneck.

B2B Service
Owner‑Dependent Ops

The business is real. But you're in it.
You've crushed execution.
Playbooks live in your head.
Buyers see key‑person risk—and price transition at a discount.

The Sprint focus:
Surface team + org structure. Map KPIs that run independent of you.
Define the playbook plan. Package it into a credible risk narrative.

Always full stack.
Different bottleneck.

SaaS
Crowded Market, Baseline Multiple

Strong metrics. But so does everyone else.
In a commodity market, you're priced like one.
Stuck at 3x when the market pays 5–6x for the right story.

The Sprint focus:
Surface the real value drivers. Frame the narrative.
Diferenciate: baseline offer vs.Defend the premium multiple.

Always full stack.
Different bottleneck.

03. About
Bruno Morety — Exit preparation partner.

Bruno Morety – Exit preparation partner (EU).

Corporate Finance turned
Exit Preparation Partner.

Why owners work with me for premium exit multiples:

Corporate Finance Rigor

5+ years in corporate finance.
I translate operator numbers into buyer-grade clarity.


Narrative & Risk Framing

Value drivers, risk answers,
and a clean “why pay a premium” case.


Deal Materials + Negotiation Prep

Tight materials for review and diligence,
plus prep to defend your price in the room.



You run the business.
I’ll make the case for the premium multiple.

04. Get in Touch
Private Equity deal preparation

Preparing an exit or raise with private equity buyers — but too busy running the business to prepare properly?
Planning your deal in the next 30–90 days?


Don’t let your business get priced at a baseline 3x because the case wasn’t prepared. Let's talk today.


Free 30‑minute diagnostic — we’ll review your timeline and pinpoint the multiple uplift opportunity.



Let’s build the premium 5x–6.5x story buyers can underwrite.