For technical founders in deep tech.

Your technology works. Show investors how the business scales.

The Scale-up Case. One commercial path through your next round to break-even and beyond. Built with you in 4–8 weeks.

Bruno Morety
Bruno Morety From proven technology to a fundable business

5 years financial controlling at BMW, US to China.
Decision cases up to €260M in annual revenue.

Based in Munich, working across Europe Kickoff On-site, wherever you are.

A quick gut check.

Can you name the business milestone this round must unlock?

Founders list what the money pays for. Investors fund what it unlocks.

Got a NO in your mind? That's the gap.

You proved the technology.

The next decision will be made on the business case.

From the other side of the table, investors need a business they can fund, not a technology they admire.

The technical case is clear. Can you connect the milestones to customers, revenue and a business that pays for itself?

01
“Fascinating technology.”

They saw the technology. They couldn’t see the business.

02
“Who is already paying?”

You showed a pipeline. They wanted proof customers would pay.

03
“Let's stay in touch.”

All the numbers. No clear path to break-even.

Your investors fund it. Your board backs it.

The Scale-Up Case.

A commercial path to break-even and beyond.
Ready for your next round.

We start with a kickoff, on-site whenever possible. I translate your technical case into a business case investors can decide on.

  • The KPIs that drive break-even
  • A milestone plan
  • The next-round one-pager
The package · Fixed scope 4–8 weeks One case investors can decide on
  • Walk me through the business and the numbers
  • I ask the questions the room will ask
  • We cut your model to the few KPIs that drive break-even
What this unlocks

a baseline: where you stand without the round, and with it.

  • Tech unlocks translated into commercial milestones
  • Realistic sales cycles and pilot conversion
  • Each round sized to the milestone it funds
  • Edge cases tested: what happens if a key KPI slips
What this unlocks

a milestone plan you can run the business on.

Your three deliverables

01
The KPIs that drive break-even

Tested at the edges, so you know what moves the business and what breaks it.

02
The milestone plan

Tech unlocks, sales cycles and rounds on one timeline, to break-even and beyond.

03
The next-round one-pager

Round size, use of funds and runway, rehearsed live until you can defend it.

What you walk away with

A case you can carry into every investor and board meeting — and make your own.

Milestone steering.

The plan is built. Now the numbers move.

ON DEMAND
When a milestone slips or a board meeting is coming.

Like a rally co-driver, I read sales, margins and runway against the plan — so you can act before a missed milestone becomes a cash problem.

Know what a missed milestone costs

A delayed contract. A lower margin. What it does to cash and your next round.

Know when to push or hold

Where to accelerate sales, pace spending or revise the plan.

Bring a decision to the board

What changed. Your recommendation. The numbers behind it.

Relevant experience.

Bruno Morety
From proven technology to a fundable business
English · German · Spanish
01
Business cases for decisions.

5 years financial controlling at BMW, US to China. Decision cases up to €260M in annual revenue.

02
Top-down unit economics.

Price, volume and margin first. I find the assumptions that don’t hold — and what they do to cash and break-even.

03
From big picture to business case.

Complex businesses, reduced to a clear decision: what to fund, what it unlocks and where the risks sit.

Pressure-test your case

Scaling up? Don't wait for the room.

30 minutes, free and non-binding. Nothing to prepare. Tell me about your business and I'll ask the questions your investors will ask next. You'll know where your case holds — and where it doesn't yet. Investors: tell me about a portfolio founder heading into their next round.