For seed-stage founders with real revenue, no CFO, and a raise or board meeting on the line.

Finance built to lead your team.

Your finance tracks. It doesn't lead.

Turn your financials from anxiety into a leadership tool.

Bruno Morety
Bruno Morety Financial Narrative Partner

Steered financial plans of up to €260M a year inside German automotive.

Based in Munich, working across Europe Fluent in English, German, Spanish

A quick gut check.

If you asked your board to recap last quarter — would they say exactly what you said?

Does your team know which KPIs to move this quarter — and what moving them actually means?

Can you tell your next investor exactly which numbers their capital will move — and by how much?

Uncomfortable? That's the gap.

Every team is working hard. Just not toward the same story.

Talking is not communicating.
Spreadsheets are not finance.

Having the data isn't the problem.
Not knowing how to make it work for you is.

01
You're reporting. You're not steering.

Reporting tells you where you've been. Leadership finance tells your team where to go. You probably only have one.

02
Unintentional finance messaging creates doubt.

It doesn't disappear — it gets filled in. Your team fills the gaps with assumptions. Your board with skepticism. Your investors with doubt.

03
Finance is the final test.

When your financial narrative is clear, it becomes the hardest argument to challenge. Not because the numbers are perfect — because the story is.

Finance your team acts on. Your board believes in. Your investors fund.

The Finance Brief.

Give the room a reason to act.

We turn your numbers into a story you can tell: where the business stands, what one move could be worth in euros, and what you need from the people in front of you.

One event. One audience. One decision. A board meeting, investor conversation, or important team moment.

  • A story you can tell in your own words
  • Numbers that show what is at stake
  • A clear ask for this audience
Investment

€3,500 fixed · one event · one audience · up to 4 weeks

A second event or audience in the same decision process, using the same financial analysis: +€1,500.

Plus VAT where applicable.

Week 1 · Working session · 60 min

  • Define the event, primary audience, and decision you need
  • Talk through today's situation and the future you want the room to see
  • Share the relevant financial and operating numbers afterward for review
What this unlocks

A clear brief for one real room.

Weeks 2–4 · Analysis and writing

  • Find the lead KPI and the financial tension behind this decision
  • Use your real data to show the current path and a credible future scenario
  • Build the story from today's position to the opportunity and the audience's role
What this unlocks

A financial case the room can understand, question, and act on.

Final working session · 90 min

01
The narrative for this room

A written story for your event and audience, from the opening to the decision you need.

02
The financial evidence

The lead KPI, a credible future scenario, its assumptions, and simple visuals to support the story.

03
The room notes

What this audience may ask, how to open, and how to make the request. Rehearsed together.

What you walk away with

A story and supporting evidence ready for the event in front of you.

Beyond one room.
Keep the story useful.

Some stories need to work across the year. Others need to stay current month by month.

Finance.
Narrative.
Conviction.

Bruno Morety
Bruno Morety
Financial Narrative Partner · Munich
English · German · Spanish
01
Insider. Real scale.

Forecasting and steering financial plans up to €260M a year. Been at the table when businesses with weaker numbers got backed — and stronger ones didn't. Never the data. Always the story. That's the standard I bring.

02
Sharp numbers. Deep craft.

Unit economics, built from years inside real P&Ls. Narrative craft, built from ghostwriting and building my own products. Most people bring one. I built both on purpose.

03
Built, not advised.

I've built a SaaS, run my own services, and written for founders. I know what it takes to communicate financial reality to people who need to believe in it — because I've had to do it myself.

Start here

Financials that lead.
A narrative that builds trust.

One honest conversation. We look at where your financial narrative stands — what's working, what isn't, and what it would take to make it land in every room. No pitch. If it makes sense to work together, we'll know.