For technical founders in deep tech with a round, a tender or a prime on the line.

The scale-up case for your next round.

So investors see a business worth funding.

Your prototype proved the technology. Your scale-up has to prove the business.

Bruno Morety
Bruno Morety Business cases for scale-ups

Built business cases for markets with up to €260M in combined annual revenue — inside German automotive.

Based in Munich, working across Europe Kickoff In person first, whenever possible.

A quick gut check.

Can you name the one thing this round unlocks?

Founders list what the money pays for. Investors fund what it unlocks.

Got a NO in your mind? That's the gap.

You proved the technology.

The next decision will be made on the business case.

From the other side of the table, investors, buyers, procurement and your board each need a different reason to act.

01
“Fascinating technology.”

You kept explaining the technology. They were waiting to hear about the business you're building.

02
“Who is already paying?”

You showed interest and a pipeline. They wanted contracts, paid pilots and proof customers value it enough to pay.

03
“Let's stay in touch.”

You gave them every number. No business storyline to guide them to a decision.

Your board backs the scale-up. Your first big customer signs. Your investors fund it.

The Scale-Up Case.

Your business case, not your technical one.

In three weeks, the numbers you already have become one clear case the room can follow, repeat and act on.

  • The business story on one page
  • The objection playbook for every room
  • One live coaching session
The package 3 weeks One case you can defend

Week 1 · In person

  • Walk me through the business and the numbers
  • I ask the questions the room will ask
  • We find the tension that decides this round or deal
What this unlocks

the case the room actually needs.

Week 2 · Recorded session

  • The numbers placed where they carry weight
  • The two or three bets your case rests on
  • The version for each room
What this unlocks

a story that makes sense as a business.

Week 3 · One live coaching session

01
The business story on one page

One clear storyline built around the KPI that proves the business.

02
The objection playbook

The hardest questions from each room, with answers that hold.

03
One live coaching session

A focused rehearsal to practise telling, adapting and defending the case under pressure.

What you walk away with

A case you can carry into any room — and make your own.

Relevant experience.

Bruno Morety
Business cases for scale-ups · Munich
English · German · Spanish
01
Business cases for decisions.

Built business cases for markets with up to €260M in combined annual revenue inside German automotive.

02
Top-down unit economics.

Price, volume and margin first — not a cost-up story. Trained to spot where the assumptions, economics and model stop reconciling.

03
From big picture to business case.

I translate complex businesses into decision-ready cases, with the corporate-finance literacy to make them credible in the room.

Pressure-test your case

Scaling up? Don't wait for the room.

Nothing to prepare. Tell me about your business and I'll ask the questions your investors, buyers or board will ask next. In 30 minutes, you'll know where your case holds — and where it needs work.