For technical founders in deep tech with first pilots.

You’ve proved the technology. Show investors how the business scales.

The Scale-up Case. One commercial path through your next round until the business pays for itself. Built with you in 4–8 weeks. Get the one-pager For founders PDF ↗ For investors PDF ↗

Bruno Morety
Bruno Morety From proven technology to a fundable business

5 years financial controlling at BMW, US to China.
Decision cases up to €260M in annual revenue.

Based in Munich, working across Europe Kickoff On-site, wherever you are.

A quick gut check.

Can you name the business milestone this round must unlock?

Founders list what the money pays for. Investors ask what risk disappears.

Got a NO in your mind? That's the gap.

You proved the technology.

The next decision will be made on the business case.

From the other side of the table, investors need a business they can fund, not a technology they admire.

Fewer than 1 in 7 European seed startups reach Series A. Many stall on a case investors can’t decide on.

01
“Fascinating technology.”

They saw the technology. They couldn’t see the business.

02
“Who is already paying?”

You showed a pipeline. They wanted proof customers would pay.

03
“Let's stay in touch.”

All the numbers. No clear path to break-even.

Your investors fund it. Your board backs it.

The Scale-Up Case.

A commercial path to break-even and beyond.
Ready for your next round.

We start with a kickoff, on-site whenever possible. I translate your technical case into a business case investors can decide on.

  • The KPIs that drive the business
  • A milestone plan
  • The next-round one-pager
The package · Fixed scope 4–8 weeks One case investors can decide on
  • Walk me through the business and the numbers
  • I ask the questions the room will ask
  • We cut your model to the few KPIs that drive break-even
What this unlocks

a baseline: where you stand without the round, and with it.

  • Tech unlocks translated into commercial milestones
  • Realistic sales cycles and pilot conversion
  • Each round sized to the milestone it funds
  • Edge cases tested: what happens if a key KPI slips
What this unlocks

a milestone plan you can run the business on.

Your three deliverables

01
The KPIs that drive the business

And what happens if a pilot slips: to cash, runway and your next round.

02
The milestone plan

Tech unlocks, sales cycles and rounds on one timeline, to break-even and beyond.

03
The next-round one-pager

Round size, use of funds and runway, rehearsed live until you can defend it.

What you walk away with

A case you can carry into every investor and board meeting — and make your own.

Milestone steering.

The plan is built. Now the numbers move.

MONTHLY
Every month. And whenever a pilot slips or a board meeting is coming.

Like a rally co-driver, I read sales, margins and runway against the plan — so you can act before a missed milestone becomes a cash problem.

Know what a missed milestone costs

A delayed contract. A lower margin. What it does to cash and your next round.

Know when to push or hold

Where to accelerate sales, pace spending or revise the plan.

Bring a decision to the board

What changed. Your recommendation. The numbers behind it.

Relevant experience.

Bruno Morety
From proven technology to a fundable business
English · German · Spanish
01
Business cases for decisions.

5 years financial controlling at BMW, US to China. Decision cases up to €260M in annual revenue.

02
Top-down unit economics.

Price, volume and margin first. I find the assumptions that don’t hold — and what they do to cash and break-even.

03
From big picture to business case.

Complex businesses, reduced to a clear decision: what to fund, what it unlocks and where the risks sit.

Free diagnostic call · 30 minutes

Your tech holds up.
Know where your business case breaks before you have to defend it.

Nothing to prepare. I ask the questions your investors will ask next. You leave knowing where your case holds, and where it doesn’t yet.

Investors: have a founder heading into a round? Introduce us.